Working on GoFundMe's "Help Changes Everything" commercial was an incredible opportunity to break new ground as part of a talented team. As the first long-form ad powered by AI-generated art, the project aimed to showcase the power of generosity through a living, mural-inspired style that brought real stories - like rebuilding homes and rescuing animals - to life. We used AI thoughtfully, enhancing the storytelling while keeping the focus on the human impact and ensuring the technology stayed in the background where it belonged. The campaign was well-received, earning awards and sparking important conversations about AI in advertising. It was a wild, sometimes trippy, and ultimately life-changing experience that pushed creative boundaries and showed what’s possible when art and innovation come together.