Levi’s, known for their durability and staying power, have been a wardrobe staple for generations. This legacy of longevity is not only timeless; it is a timeless contribution to sustainability. With the help of the super cool french duo Megaforce, the team turned this unchanging truth of longevity into an emotive tale, telling the visual story of a single pair of 501 Levi’s® as they gracefully age from the 1960s to the present day. The 501s are the icon in every passing story, transforming with each new owner and finding a new purpose. The short film and photography is featured across digital, social and out of home platforms.