Launching Tiger Woods’ Sun Day Red was about more than introducing a new brand - it was about capturing a moment where a champion redefined what’s next. The launch film celebrated Tiger’s relentless drive, highlighting his meticulous approach to the game and his vision for creating a brand rooted in performance and precision. A simple sunrise motif threaded everything together, symbolizing the dawn of this new chapter while establishing the ownable red-centric color palette. Beyond the film, we crafted extensive brand guidelines to ensure a seamless identity across every touchpoint, from dynamic social campaigns to bold out-of-home assets.

And the crowd went wild. Within 24 hours, Sun Day Red’s social accounts skyrocketed from zero to hundreds of thousands of followers, while the unveil film earned millions of organic views and widespread acclaim from fans and pundits alike. Day one sales shattered expectations, beating the first month’s forecast. This wasn’t just about looking back on yesterday’s wins - it was about setting a new standard for what’s next and building a platform for the next generation of golfers.