CoreWeave : Powering AI Innovations

How do you make an AI cloud feel exciting? Let AI make the case. For CoreWeave’s $23B Nasdaq IPO, I helped lead an AI-native campaign that rebuilt the brand from the inside out: new guidelines built to feed the machines, a bespoke AI image library, and a refreshed site with a custom landing experience. We took it public, literally, with coast-to-coast OOH capped by a Times Square takeover, then launched a national TV spot created with the WPP Creative Portal and Google’s Veo 2 to prove AI video can carry real storytelling. The work made heavy infrastructure feel human and future-ready, culminating with CoreWeave ringing the bell at Nasdaq. Creative direction, tech, and design working as one.