The moment we wrapped the 2024 launch, we began crafting the next chapter of Sun Day Red’s story. Instead of forcing a direction, we allowed the evolution of this young brand to guide us naturally.
Tiger Woods isn’t just the face of Sun Day Red—he’s the driving force behind it. His deep involvement in the brand's development is unique in the industry. Sun Day Red embodies Tiger's meticulous approach to innovation in golf apparel, channeling his expertise into every design detail to enhance performance and elevate the game for everyone.
"From His Game to Yours" captures this ethos, translating Tiger’s relentless pursuit of perfection into products that empower all golfers—whether they're looking to improve their performance or simply embrace the iconic style of one of golf's greatest.
Directing this campaign marked my second opportunity to lead both creatively and behind the camera— an experience made significantly easier working alongside the best in the world.
