Webex by Cisco revolutionized unified communication as a service for the enterprise. Known for their advanced security and collaboration tools, they became a go-to software during the hybrid work era. Along with this surge in users, they needed a new look. Our team set out to create an identity system evokes that spirit, ensuring the ability to communicate warmth and welcome humanity. Along with the logo we created a new color palette, font, icon and illustration system, a photography suite, audio branding and motion principles.