Denim built for the environment you’re in. Over the years, Levi’s have been at the forefront of blending function with fashion (They actually might have invented the blend) The Performance line was built to push the technology of fabrics to better allow for the environment you are in. We were lucky to partner with them from the beginning to develop the entire package around the tech: branding, tags, retail, social, tv, print and OHH worldwide.