The stat: In the 2016 Presidential Election, only 46% of voters aged 18-29 showed up at the polls.

Our insight: talking, thinking, posting, marching and dreaming about issues are vital. But to drive lasting change, we’ve got to vote about it. We teamed up with Rock the Vote to help reduce voter suppression. Leveraging Levi’s’ online platforms and social footprint we drove to inspire the youth to vote on the issues affecting their loved ones and community.